About 55.6 percent of the surveyed Chinese internet users browsed a news feed ad when reading news online, revealed a survey conducted in July 2019. Utility apps were the most unfavorable option for news feed ads to reach the target audience. During the survey period, over half of the respondents in China left a news feed ad within 15 seconds.
Share of internet users browsing the news feed ads in China as of July 2019, by scenario
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iiMedia Research. (September 18, 2019). Share of internet users browsing the news feed ads in China as of July 2019, by scenario [Graph]. In Statista. Retrieved April 02, 2020, from https://www.statista.com/statistics/1054629/china-news-feed-advertising-browsing-frequency-scenario/
iiMedia Research. "Share of internet users browsing the news feed ads in China as of July 2019, by scenario." Chart. September 18, 2019. Statista. Accessed April 02, 2020. https://www.statista.com/statistics/1054629/china-news-feed-advertising-browsing-frequency-scenario/
iiMedia Research. (2019). Share of internet users browsing the news feed ads in China as of July 2019, by scenario. Statista. Statista Inc.. Accessed: April 02, 2020. https://www.statista.com/statistics/1054629/china-news-feed-advertising-browsing-frequency-scenario/
iiMedia Research. "Share of Internet Users Browsing The News Feed Ads in China as of July 2019, by Scenario." Statista, Statista Inc., 18 Sep 2019, https://www.statista.com/statistics/1054629/china-news-feed-advertising-browsing-frequency-scenario/
iiMedia Research, Share of internet users browsing the news feed ads in China as of July 2019, by scenario Statista, https://www.statista.com/statistics/1054629/china-news-feed-advertising-browsing-frequency-scenario/ (last visited April 02, 2020)
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