About 55.6 percent of the surveyed Chinese internet users browsed a news feed ad when reading news online, revealed a survey conducted in July 2019. Utility apps were the most unfavorable option for news feed ads to reach the target audience. During the survey period, over half of the respondents in China left a news feed ad within 15 seconds.
Share of internet users browsing the news feed ads in China as of July 2019, by scenario
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract; Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
iiMedia Research. (September 18, 2019). Share of internet users browsing the news feed ads in China as of July 2019, by scenario [Graph]. In Statista. Retrieved August 03, 2020, from https://www.statista.com/statistics/1054629/china-news-feed-advertising-browsing-frequency-scenario/
iiMedia Research. "Share of internet users browsing the news feed ads in China as of July 2019, by scenario." Chart. September 18, 2019. Statista. Accessed August 03, 2020. https://www.statista.com/statistics/1054629/china-news-feed-advertising-browsing-frequency-scenario/
iiMedia Research. (2019). Share of internet users browsing the news feed ads in China as of July 2019, by scenario. Statista. Statista Inc.. Accessed: August 03, 2020. https://www.statista.com/statistics/1054629/china-news-feed-advertising-browsing-frequency-scenario/
iiMedia Research. "Share of Internet Users Browsing The News Feed Ads in China as of July 2019, by Scenario." Statista, Statista Inc., 18 Sep 2019, https://www.statista.com/statistics/1054629/china-news-feed-advertising-browsing-frequency-scenario/
iiMedia Research, Share of internet users browsing the news feed ads in China as of July 2019, by scenario Statista, https://www.statista.com/statistics/1054629/china-news-feed-advertising-browsing-frequency-scenario/ (last visited August 03, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
