Online news feed ads browsing frequency in China 2019, by scenario

About 55.6 percent of the surveyed Chinese internet users browsed a news feed ad when reading news online, revealed a survey conducted in July 2019. Utility apps were the most unfavorable option for news feed ads to reach the target audience. During the survey period, over half of the respondents in China left a news feed ad within 15 seconds.

Share of internet users browsing the news feed ads in China as of July 2019, by scenario

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Source

Release date

September 2019

Region

China

Survey time period

July 2019

Number of respondents

1,688 respondents

Supplementary notes

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Statistics on "Mobile internet in China"

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