Important factors in buying bread in the Netherlands 2019

When purchasing bread, the color of bread and the quantity of seeds and fibres contained in bread were among the main deciding factors for households included in this survey. Close to 70 percent of survey respondents indicated that they took the color of bread into consideration when purchasing bread, while the share of respondents who considered the salt content of bread was much lower, at just two percent in the same year.

What do you pay attention to when buying bread?*

Share of respondents
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Release date

September 2019



Survey time period

May 20, 2019 to May 28, 2019

Number of respondents

1,111 respondents

Special properties

all households in which bread is consumed

Method of interview

Online survey

Supplementary notes

*This question was phrased by the source as follows: "Waar let u zoal op als u brood koopt?" (English: "What do you pay attention to when buying bread?")

The source adds the following: "the survey is representative of the lifecycle of Dutch households."

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Statistics on "Bakery products in the Netherlands"

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