Japan: wearable device purchase motivation by gender 2022

According to a survey conducted by Rakuten Insight in Japan in 2022, 63 percent of the male respondents stated that they purchased smartwatches or wearable fitness or activity trackers to monitor and improve their state of health. The share among women was almost equally high.

Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender

Characteristic	Female	Male
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

October 2022

More information

Region

Japan

Survey time period

September 8 to 30, 2022

Number of respondents

129*

Age group

16 years and older

Special properties

multiple answers were possible; 36 female and 93 male respondents

Method of interview

Online survey

Supplementary notes

*The sample rate consisted of 732 people, of which 129 respondents owned smartwatches or wearable fitness/activity trackers.

Original survey question: "What motivated you to buy a smartwatch and/or fitness/activity tracker? Choose the top two reasons."

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