Motivation for buying wearable devices Japan 2022, gender

Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender

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Release date

October 2022



Survey time period

September 8 to 30, 2022

Number of respondents


Age group

16 years and older

Special properties

multiple answers were possible; 36 female and 93 male respondents

Method of interview

Online survey

Supplementary notes

*The sample rate consisted of 732 people, of which 129 respondents owned smartwatches or wearable fitness/activity trackers.

Original survey question: "What motivated you to buy a smartwatch and/or fitness/activity tracker? Choose the top two reasons."

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