The return on investment (ROI) of online banner advertising in Russia reached 2.3 in 2019. For television ads, the indicator had a significantly lower level, recorded at one.
Return on investment (ROI) on advertising in media in Russia in 2019, by channel
(in Russian rubles)
ROI refers to a value of short-term sales (over the period of placement and three months afterwards) that is returned for every Russian ruble spent by brands being promoted through a channel.
The study was based on the analysis of over one billion U.S. dollars in media budgets in Russia from 2015 to 2019 and marketing mix studies.
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Adindex. (July 29, 2020). Return on investment (ROI) on advertising in media in Russia in 2019, by channel (in Russian rubles) [Graph]. In Statista. Retrieved May 28, 2022, from https://www.statista.com/statistics/1055048/russia-advertising-media-roi-by-channel/
Adindex. "Return on investment (ROI) on advertising in media in Russia in 2019, by channel (in Russian rubles)." Chart. July 29, 2020. Statista. Accessed May 28, 2022. https://www.statista.com/statistics/1055048/russia-advertising-media-roi-by-channel/
Adindex. (2020). Return on investment (ROI) on advertising in media in Russia in 2019, by channel (in Russian rubles). Statista. Statista Inc.. Accessed: May 28, 2022. https://www.statista.com/statistics/1055048/russia-advertising-media-roi-by-channel/
Adindex. "Return on Investment (Roi) on Advertising in Media in Russia in 2019, by Channel (in Russian Rubles)." Statista, Statista Inc., 29 Jul 2020, https://www.statista.com/statistics/1055048/russia-advertising-media-roi-by-channel/
Adindex, Return on investment (ROI) on advertising in media in Russia in 2019, by channel (in Russian rubles) Statista, https://www.statista.com/statistics/1055048/russia-advertising-media-roi-by-channel/ (last visited May 28, 2022)
