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Cosmetics advertising budget share in Russia 2018, by advertiser

In 2018, 90 percent of the advertising budget in the cosmetics industry of Russia was spent by the manufacturer of the product, while retail chains accounted for three percent of the contribution. Seven percent of the expenditure was generated by collaborative ads.

Advertising budget distribution in the cosmetics market in Russia in 2018*, by type of advertiser

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Sources

Release date

February 2019

Region

Russia

Survey time period

January to December 2018

Supplementary notes

* In Russian cities with over 100,000 inhabitants.

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Statistics on "Cosmetics and body care in Russia"

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