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Distribution of the advertising budget in the cosmetics industry in Russia in 2018*, by type of cosmetics
Cosmetic advertising budget share in Russia 2018, by category
The combined bugdet for pharmaceutical and professional cosmetics advertisements in Russia accounted for over 90 percent of the total advertising expenditure in the industry in 2018. The share of mass cosmetics was the smallest, measuring at only two percent.
Distribution of the advertising budget in the cosmetics industry in Russia in 2018*, by type of cosmetics
Advertising budget share
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Sources

Release date

February 2019

Region

Russia

Survey time period

January to December 2018

Supplementary notes

* In Russian cities with over 100,000 inhabitants.

Cosmetic advertising budget share in Russia 2018, by category
The combined bugdet for pharmaceutical and professional cosmetics advertisements in Russia accounted for over 90 percent of the total advertising expenditure in the industry in 2018. The share of mass cosmetics was the smallest, measuring at only two percent.
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Statistics on "Cosmetics and body care in Russia"
  • General overview
  • Retail and sales
  • International trade
  • Advertising
  • Consumer preferences
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