Ad spend growth in China 2022, by top product type

Published by
Lai Lin Thomala,
Mar 8, 2023
In 2022, companies selling healthcare food products spent the most on advertising in China, registering a 13.8 percent year-over-year growth rate. Among the top 30 product categories in China, instant food products recorded the highest advertising spending growth of 67 percent. Yili Group, Chan Li Chai Pharmaceuticals, Junlebao Dairy, and Mengnui Dairy were the largest ad spenders in the country in 2022.

Annual advertising spending growth in China in 2022, by leading product category or sector

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Release date

February 2023

Region

China

Survey time period

2022

Special properties

the ranking is based on the top 30 product categories in ad apending

Supplementary notes

Hong Kong is excluded in the calculations.
The ad spending includes internet, magazines, newspapers, out-of-home (including cinema ads, elevator LCD and poster ads), radio and TV.

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Key figures

7

Traditional advertising

6

Online advertising

8

Mobile advertising

6

Largest advertisers

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Topics

Advertising in ChinaAdvertising worldwideAdvertising industry in IndiaMedia industry in ChinaAdvertising in BRIC countries
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