In 2018, 79 percent of Pioneer respondents, who were defined as risk takers, tech-savvy and hungry for innovation, said that they want to receive text alerts relating to bank account activity, such as going over an account limit. Just over half of Traditionalists, who value human touch and avoid technology, said the same.
Share of banking customers willing to receive text alerts relating to account activity worldwide in 2018, by customer type
across 28 markets, including Australia, Brazil, Canada, Chile, China, France, Germany, Hong Kong (SAR), Indonesia, Italy, Japan, Netherlands, Singapore, Spain, Sweden, Thailand, the United Kingdom and the United States.
Supplementary notes
The personas were defined by the source as follows:
Pioneers: Risk takers, tech-savvy and hungry for innovation.
Pragmatists: Ubiquitous, trusting and channel agnostic.
Skeptics: Tech-wary, dissatisfied and alienated.
Traditionalists: Value human touch, tech-avoiders and losing trust.
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Accenture. (March 4, 2019). Share of banking customers willing to receive text alerts relating to account activity worldwide in 2018, by customer type [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1057271/willingness-receive-text-alerts-bank-account-activity/?__sso_cookie_checker=failed
Accenture. "Share of banking customers willing to receive text alerts relating to account activity worldwide in 2018, by customer type." Chart. March 4, 2019. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1057271/willingness-receive-text-alerts-bank-account-activity/?__sso_cookie_checker=failed
Accenture. (2019). Share of banking customers willing to receive text alerts relating to account activity worldwide in 2018, by customer type. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1057271/willingness-receive-text-alerts-bank-account-activity/?__sso_cookie_checker=failed
Accenture. "Share of Banking Customers Willing to Receive Text Alerts Relating to Account Activity Worldwide in 2018, by Customer Type." Statista, Statista Inc., 4 Mar 2019, https://www.statista.com/statistics/1057271/willingness-receive-text-alerts-bank-account-activity/?__sso_cookie_checker=failed
Accenture, Share of banking customers willing to receive text alerts relating to account activity worldwide in 2018, by customer type Statista, https://www.statista.com/statistics/1057271/willingness-receive-text-alerts-bank-account-activity/?__sso_cookie_checker=failed (last visited January 20, 2025)
Share of banking customers willing to receive text alerts relating to account activity worldwide in 2018, by customer type [Graph], Accenture, March 4, 2019. [Online]. Available: https://www.statista.com/statistics/1057271/willingness-receive-text-alerts-bank-account-activity/?__sso_cookie_checker=failed
