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Reasons for choosing private funds in Sweden 2018, by gender

In 2018, Swedes tended to choose a private fund based on a recommendation from a councilor or a broker. In detail, 51 percent of the female respondents relied on experts, while 41 percent of the male respondents did the same. In contrast, 38 percent of the men relied to on their own research when choosing a private fund, opposed to 28 percent of the women.

Reasons for choosing private funds in Sweden in 2018, by gender

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Release date

May 2019



Survey time period

March 14 to April 26, 2018

Number of respondents

1,000 respondents

Age group

18-76 years

Special properties

respondents who have filed their tax returns

Method of interview

Telephone interview

Supplementary notes

This question was phrased by the source as follows: "Om du tanker på de fonder du har privat, hur kom det sig att du valde just dessa?"

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