Brand awareness of smart wearables Hong Kong 2019 by age

According to a survey by Rakuten Insight on wearable tech, about 91 percent of respondents in Hong Kong who were 16 to 24 years old and did not own any smart wearables were aware of the Apple watch. Samsung and Xiaomi wearable technology were also well-known brands among all age groups of respondents who do not own smart wearables.

Brand awareness of wearable electronics among non-owners in Hong Kong in 2019, by age

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Release date

September 2019


Hong Kong

Survey time period

August 2 to 30, 2019

Number of respondents

1,478 respondents

Age group

16 years and older

Special properties

among female and male respondents that do not own wearable tech

Method of interview

Online survey

Supplementary notes

Original question: Which of these brands' wearable products do you know of?

The survey was conducted among 997 female and 481 male respondents. Other surveyed countries included India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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Statistics on "Wearables"

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