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Share of interactive ads in a brand's budget in Russia 2020

In 2020, more than 40 percent of surveyed companies estimated their allocated share of interactive advertising in the total ad budget at between 30 and 50 percent. Approximately one quarter of brand representatives submitted that their companies would spend 50 to 75 percent of their ad finances on this type of advertising.

What is the approximate share of interactive advertising in your brand's advertising budget forecast for 2020?

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Sources

In cooperation with
Data Insight (RU)
Release date

December 2020

Region

Russia

Survey time period

2020

Special properties

Advertisers*

Method of interview

Online survey

Supplementary notes

* According to the source, around one third of participants were employees responsible for ad budget allocation working primarily for offline companies.

By profile, 66 percent of surveyed companies engaged in FMCG, cars, medicines, electronics, etc., 18 percent were online and offline retailers, primarily food retailers, and 11 percent were various service providers, such as airlines and telecommunication companies.

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