Offline advertising use in Russia in 2020, by channel and sector
According to the survey, one half of brands in the automotive industry of Russia employed radio advertising in 2020. Among advertisers in the sector of fast-moving consumer goods (FMCG), the most popular offline advertising channel was sponsoring events, used by approximately than three quarters percent of companies to communicate with consumers. Furthermore, more than one half of Russian tech and electronics brands placed outdoor ads.
