According to a 2022 survey by Rakuten Insight on wearable tech, about 89 percent of female respondents in Taiwan who did not own any smart wearables stated that they were aware of the Apple watch as a wearable tech brand. Around 86 percent of male respondents were also aware of the same brand.
Brand awareness of wearable electronics among non-users in Taiwan in 2022, by gender
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Rakuten Insight. (October 20, 2022). Brand awareness of wearable electronics among non-users in Taiwan in 2022, by gender [Graph]. In Statista. Retrieved February 12, 2025, from https://www.statista.com/statistics/1058902/taiwan-brand-awareness-wearable-tech-among-non-owners-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Brand awareness of wearable electronics among non-users in Taiwan in 2022, by gender." Chart. October 20, 2022. Statista. Accessed February 12, 2025. https://www.statista.com/statistics/1058902/taiwan-brand-awareness-wearable-tech-among-non-owners-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. (2022). Brand awareness of wearable electronics among non-users in Taiwan in 2022, by gender. Statista. Statista Inc.. Accessed: February 12, 2025. https://www.statista.com/statistics/1058902/taiwan-brand-awareness-wearable-tech-among-non-owners-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Brand Awareness of Wearable Electronics among Non-users in Taiwan in 2022, by Gender." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1058902/taiwan-brand-awareness-wearable-tech-among-non-owners-by-gender/?__sso_cookie_checker=failed
Rakuten Insight, Brand awareness of wearable electronics among non-users in Taiwan in 2022, by gender Statista, https://www.statista.com/statistics/1058902/taiwan-brand-awareness-wearable-tech-among-non-owners-by-gender/?__sso_cookie_checker=failed (last visited February 12, 2025)
Brand awareness of wearable electronics among non-users in Taiwan in 2022, by gender [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1058902/taiwan-brand-awareness-wearable-tech-among-non-owners-by-gender/?__sso_cookie_checker=failed