Growth in retail sales during Black Friday and Cyber Monday in the UK 2018

Compared to daily sales that took place in the preceding four weeks, retail sales during Black Friday tripled in the United Kingdom in 2018. Cyber Monday, which immediately follows holiday season’s most anticipated retail event, led to increased activity as well, albeit at half the rate of the Black Friday retail growth.

UK: where the biggest Black Friday happens

In Europe, Black Friday stimulates the most sales growth in the United Kingdom. In 2019, the total value of sales during Black Friday and Cyber Monday was forecast to grow by 3.4 percent. Online purchases made up over 40 percent of the projected value of Black Friday and Cyber Weekend sales.

Black Friday in Europe

Black Friday is arguably the most popular and highly participated retail event across the globe. In 2018, the increase in the daily sales made on this day was the highest of all other shopping days and events associated with the holiday season.

Percentage change in retail sales made during Black Friday and Cyber Monday in the United Kingdom (UK) in 2018*

Retail sales growth
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Release date

October 2019


United Kingdom

Survey time period

October 2018 to November 2018

Special properties

all retail.

Supplementary notes

* The sources adds the following note: "Indexed values based on average daily sales and traffic in the first four weeks of October (1-28) 2018. Sales is the number of transactions."

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Statistics on "Black Friday in the UK"

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