Types of media developing innovative opportunities for advertisers in the UK 2019

Published by Statista Research Department, Feb 7, 2023
Digital audio is the media type that is developing the most innovative opportunities for advertisers, according to a 2019 survey in the United Kingdom (UK). Social media was also rated highly, whereas print and radio were not seen as providing much in the way of innovative opportunities for advertisers.

Which of these media are developing the most innovative opportunities for advertisers?*

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Source

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Release date

July 2019

Region

United Kingdom

Survey time period

March and April 2019

Special properties

215 manager-level and above employees

Method of interview

Online survey

Supplementary notes

* Respondents were asked: “which of these media are developing the most innovative opportunities for advertisers?”

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