Growth in sales of fashion and luxury retail on Black Friday in Europe 2018

As Black Friday is becoming one of the most important shopping events globally, sales transactions made on this day are seeing surges across European countries as well. In 2018 Black Friday, which fell on November 23, retail sales transactions in the fashion and luxury category saw the greatest growth in Poland with almost 600 percent change. This was followed by Spain, the United Kingdom, and Sweden, all of which experienced a rise of over 400 percent in retail sales of fashion and luxury items on Black Friday 2018.

Percentage change in retail sales of fashion and luxury items on Black Friday in Europe in 2018, by country

Retail sales growth
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Release date

October 2019



Survey time period

October 2018 to November 2018

Special properties

all retail

Supplementary notes

* The sources adds the following note: "Indexed values based on average daily sales and traffic in the first four weeks of October (1-28) 2018. Sales is the number of transactions."

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Statistics on "Black Friday in the UK"

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