Average spending on cosmetics in Russia 2019, by age and store type

While Russian customers had a clear preference for shopping cosmetics in traditional stores, their online spending on such purchases was almost twice as high as for offline ones. The highest average spending on cosmetics through the internet was marked in customer clusters between 18 and 25 years and over 55 years, with an average receipt of approximately 3.5 thousand Russian rubles.

Average receipt in online and offline cosmetic stores in Russia in 2019*, by age group

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Source

Release date

October 2019

Region

Russia

Survey time period

2019

Number of respondents

1,600 respondents

Age group

18 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

* Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers

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Statistics on "Cosmetics and body care in Russia"

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