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Russia: average spending on cosmetics 2019, by gender and store type

Average receipt in online and offline cosmetics stores in Russia in 2019, by gender* (in Russian rubles)

by A. Melkadze, last edited Nov 12, 2019
Russia: average spending on cosmetics 2019, by gender and store type In 2019, the average spending of a female customer in perfume and cosmetics nearly doubled the one of men in online stores, and it was more than 35 percent higher than the average receipt of male shoppers for such purchases in traditional shops. However, male customers spent more in traditional stores than women over the observed period.
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Average receipt in online and offline cosmetics stores in Russia in 2019, by gender* (in Russian rubles)

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