Cosmetics brand awareness by country of origin Russia 2021

In 2021, nearly an absolute majority of the respondents reported being aware of Russian cosmetic brands. Nearly 90 percent also revealed a positive attitude towards European brands, and approximately one third of surveyed persons had positive sentiments towards cosmetics manufactured in South Korea.

Cosmetic brand awareness in Russia in 2021, by country of origin

Characteristic	Share of respondents
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Release date

2021

More information

Region

Russia

Survey time period

April 2021

Number of respondents

1,614 respondents

Age group

16 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

Respondents had to answer the following question: "Please specify your attitude toward the country of origin with respect to cosmetics and perfumes."
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and more than 200 population centers

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