In 2019, an absolute majority of the respondents named cosmetic brands of Russian origin trustworthy. Nearly 90 percent also revealed a positive attitude towards European brands, and every second surveyed person had positive sentiments towards cosmetics manufactured in China.
Russian cosmetic customer's brand preference in 2019*, by country of origin
* Respondents had to answer the following question: "Please specify your attitude toward the country of origin with respect to cosmetics and perfumes."
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers
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Deloitte. (October 16, 2019). Russian cosmetic customer's brand preference in 2019*, by country of origin [Graph]. In Statista. Retrieved April 09, 2020, from https://www.statista.com/statistics/1060158/cosmetics-brand-preference-by-country-of-origin-russia/
Deloitte. "Russian cosmetic customer's brand preference in 2019*, by country of origin." Chart. October 16, 2019. Statista. Accessed April 09, 2020. https://www.statista.com/statistics/1060158/cosmetics-brand-preference-by-country-of-origin-russia/
Deloitte. (2019). Russian cosmetic customer's brand preference in 2019*, by country of origin. Statista. Statista Inc.. Accessed: April 09, 2020. https://www.statista.com/statistics/1060158/cosmetics-brand-preference-by-country-of-origin-russia/
Deloitte. "Russian Cosmetic Customer's Brand Preference in 2019*, by Country of Origin." Statista, Statista Inc., 16 Oct 2019, https://www.statista.com/statistics/1060158/cosmetics-brand-preference-by-country-of-origin-russia/
Deloitte, Russian cosmetic customer's brand preference in 2019*, by country of origin Statista, https://www.statista.com/statistics/1060158/cosmetics-brand-preference-by-country-of-origin-russia/ (last visited April 09, 2020)
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