Preferred country of origin of cosmetic products in Russia 2019

In 2019, an absolute majority of the respondents named cosmetic brands of Russian origin trustworthy. Nearly 90 percent also revealed a positive attitude towards European brands, and every second surveyed person had positive sentiments towards cosmetics manufactured in China.

Russian cosmetic customer's brand preference in 2019*, by country of origin

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Source

Release date

2019

Region

Russia

Survey time period

2019

Number of respondents

1,600 respondents

Age group

18 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

* Respondents had to answer the following question: "Please specify your attitude toward the country of origin with respect to cosmetics and perfumes."
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers

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Statistics on "Cosmetics and body care in Russia"

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