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Cosmetic brand awareness in Russia 2020, by country of origin

In 2020, nearly an absolute majority of the respondents reported being ware of Russian cosmetic brands. Nearly 90 percent also revealed a positive attitude towards European brands, and every second surveyed person had positive sentiments towards cosmetics manufactured in South Korea.

Cosmetic brand awareness in Russia in 2020*, by country of origin

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Source

Release date

October 2020

Region

Russia

Survey time period

2020

Number of respondents

1,600 respondents

Age group

16 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

* Respondents had to answer the following question: "Please specify your attitude toward the country of origin with respect to cosmetics and perfumes."
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers

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Statistics on "Cosmetics industry in Russia"

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