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Degree of importance of natural cosmetics for Russian customers in 2019*
Customer attitude toward natural cosmetics in Russia 2019
The study at hand unveiled Russian customers' positive attitude toward natural cosmetics in 2019. Every fifth of the surveyed stated that they had a high preference for natural cosmetics and were even disposed to pay more elevated prices for them. Nearly 60 percent of respondents revealed their predilection for natural cosmetics only if they were provided at comparable prices.
Degree of importance of natural cosmetics for Russian customers in 2019*
Share of respondents
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Source

Release date

2019

Region

Russia

Survey time period

2019

Number of respondents

1,600 respondents

Age group

18 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

* Respondents had to answer the following question: "please specify the degree of importance of natural cosmetics to you."
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers

Customer attitude toward natural cosmetics in Russia 2019
The study at hand unveiled Russian customers' positive attitude toward natural cosmetics in 2019. Every fifth of the surveyed stated that they had a high preference for natural cosmetics and were even disposed to pay more elevated prices for them. Nearly 60 percent of respondents revealed their predilection for natural cosmetics only if they were provided at comparable prices.
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Statistics on "Cosmetics and body care in Russia"
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