Opinion on unknown cosmetics brands Russia 2021

As for 2021, the greatest interest and willingness to try unknown brands of cosmetics among Russian customers were of Japanese origin with the interest balance, or the difference between those ready to use them and not interested, measured at 12 percent of survey respondents. Conversely, the polled population turned out to be rather reluctant to try unknown Chinese cosmetic brands.

Customer's interest balance in unknown cosmetic brands in Russia in 2021, by country of origin*

Characteristic	Share of respondents
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Release date

2021

More information

Region

Russia

Survey time period

April 2021

Number of respondents

1,614 respondents

Age group

16 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

* The source defined interest balance as the percentage of those interested in trying cosmetics and perfumes minus the percentage of those who are not interested.
Respondents had to answer the following question: "Please specify your attitude toward the country of origin with respect to cosmetics and perfumes."

Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and more than 200 population centers

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