Readiness to try unknown cosmetics brands in Russia 2019, by origin

As for 2019, the greatest interest and willingness to try unknown brands of cosmetics among Russian customers were of Japanese origin with the interest balance, or the difference between those ready to use them and not interested, measured at 14 percent of survey respondents. Conversely, the polled population turned out to be rather reluctant to try unknown Chinese cosmetic brands.

Customer's interest balance* in unknown cosmetic brands in Russia in 2019**, by country of origin

Share of respondents
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Release date




Survey time period


Number of respondents

1,600 respondents

Age group

18 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

* The source defined interest balance as the percentage of those interested in trying cosmetics and perfumes minus the percentage of those who are not interested.
** Respondents had to answer the following question: "Please specify your attitude toward the country of origin with respect to cosmetics and perfumes."

Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers

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Statistics on "Cosmetics and body care in Russia"

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