Average spending on apparel in Russia 2019, by age and store type

An average spending of the younger generation in traditional stores of apparel and footwear in Russia was significantly greater than in online shops over the observed period. For older generations, however, the gap was smaller. Respondents aged over 55 years spent more offline than online with 100 Russian rubles of difference in 2019.

Average receipt in online and offline clothing and footwear stores in Russia in 2019*, by age group

Traditional storesOnline stores
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Source

Release date

2019

Region

Russia

Survey time period

2019

Number of respondents

1,600 respondents

Age group

18 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

* Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers

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Statistics on "Apparel market in Russia"

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