Sales of retailers during Black Friday in the United Kingdom (UK) has consistently increased since 2014. In 2017, the index value of Black Friday sales was 309, a significant rise on the previous year. In 2019, this value further rose to 448.
Black Friday sales index in the United Kingdom (UK) from 2014 to 2019
Index values for 2019 are calculated in comparison to average in October 1-28, 2019. 2018 values are compared to averages in October of the same year. Data for years prior to 2018 were taken from insights also published by the same source here. Baseline for sales data from 2014 to 2017 was comparison to average daily sales between November 1 and November 14 of each year." The source further indicates that sales data were gathered from more the 5,000 retail advertisers in 35 countries, over 2 billion transactions made in Q4 2019.
No date of release was given for data. In this statistic, data of access is used.
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Criteo. (November 17, 2020). Black Friday sales index in the United Kingdom (UK) from 2014 to 2019 [Graph]. In Statista. Retrieved September 25, 2022, from https://www.statista.com/statistics/1060485/black-friday-sales-index-in-the-united-kingdom-uk/
Criteo. "Black Friday sales index in the United Kingdom (UK) from 2014 to 2019." Chart. November 17, 2020. Statista. Accessed September 25, 2022. https://www.statista.com/statistics/1060485/black-friday-sales-index-in-the-united-kingdom-uk/
Criteo. (2020). Black Friday sales index in the United Kingdom (UK) from 2014 to 2019. Statista. Statista Inc.. Accessed: September 25, 2022. https://www.statista.com/statistics/1060485/black-friday-sales-index-in-the-united-kingdom-uk/
Criteo. "Black Friday Sales Index in The United Kingdom (Uk) from 2014 to 2019." Statista, Statista Inc., 17 Nov 2020, https://www.statista.com/statistics/1060485/black-friday-sales-index-in-the-united-kingdom-uk/
Criteo, Black Friday sales index in the United Kingdom (UK) from 2014 to 2019 Statista, https://www.statista.com/statistics/1060485/black-friday-sales-index-in-the-united-kingdom-uk/ (last visited September 25, 2022)
