Sales of retailers during Black Friday in the United Kingdom (UK) has consistently increased since 2014. In 2017, the index value of Black Friday sales was 309, a significant rise on the previous year. In 2018, this value further rose to 392.
Black Friday sales index in the United Kingdom (UK) from 2014 to 2018*
* 2018 value is calculated in comparison to average in October. Data for years prior to 2018 were taken from insights also published by the same source here. Baseline for sales data from 2014 to 2017 was comparison to average daily sales between November 1 and November 14 of each year." ** Same set of retailers with verified sales data since November 2014.
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Criteo. (November 29, 2018). Black Friday sales index in the United Kingdom (UK) from 2014 to 2018* [Graph]. In Statista. Retrieved February 27, 2020, from https://www.statista.com/statistics/1060485/black-friday-sales-index-in-the-united-kingdom-uk/
Criteo. "Black Friday sales index in the United Kingdom (UK) from 2014 to 2018*." Chart. November 29, 2018. Statista. Accessed February 27, 2020. https://www.statista.com/statistics/1060485/black-friday-sales-index-in-the-united-kingdom-uk/
Criteo. (2018). Black Friday sales index in the United Kingdom (UK) from 2014 to 2018*. Statista. Statista Inc.. Accessed: February 27, 2020. https://www.statista.com/statistics/1060485/black-friday-sales-index-in-the-united-kingdom-uk/
Criteo. "Black Friday Sales Index in The United Kingdom (Uk) from 2014 to 2018*." Statista, Statista Inc., 29 Nov 2018, https://www.statista.com/statistics/1060485/black-friday-sales-index-in-the-united-kingdom-uk/
Criteo, Black Friday sales index in the United Kingdom (UK) from 2014 to 2018* Statista, https://www.statista.com/statistics/1060485/black-friday-sales-index-in-the-united-kingdom-uk/ (last visited February 27, 2020)
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