Reasons to invest in digital innovations among consumer goods companies in Italy 2019
In 2019, 46.3 percent of Italian companies in the consumer goods sector invested in digital innovation to ameliorate internal processes and provide better services to their customers, a survey by MailUp revealed. The same amount of companies made such investments to implement B2B and B2C services, while only 7.3 percent invested in digital innovation to optimize internal procedures.
