Communications channels consumer goods companies will invest in Italy 2019-2020

Published by
Michele Majidi,
Nov 3, 2023
By 2020, 68.3 percent of Italian consumer goods companies surveyed by MailUp are planning to invest more in communications through messaging apps. The spending intentions followed the trend reported in 2019 regarding communications channel preferences.

Which communications channels are you investing more between 2019 and 2020?

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Release date

May 2019

Region

Italy

Survey time period

2019

Special properties

53.5% retailers; 46.5% brand companies

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