India - expectations of online reviews with products 2019

According to a survey conducted during the pre-festive season in India, a majority of respondents who had bought products with high ratings online 12 months preceding the survey period were disappointed once or twice with expectation of the product quality. The pre-festive season in the country refers to the annual Hindu festivals of Dusshera and Deepavali when retail sales usually peak.

Expectations of high online product reviews not meeting product quality according to consumers across India in 2019

Characteristic	Share of respondents
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Release date

October 2019

More information

Region

India

Survey time period

August to October 2019

Number of respondents

8,116 respondents

Special properties

across more than 220 districts

Method of interview

Online survey

Supplementary notes

The survey question was phrased as follows: 'How frequently has it happened in the last 12 months that a product with high rating on an eCommerce site did not meet your expectations? '

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