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Breakdown of advertising TV revenues in Italy 2018-2020

Published by Statista Research Department, Oct 19, 2021
In Italy, generalist TV channels are expected to loose revenues from advertising. The share of revenues from advertising on generalist channels would go from 69 percent in 2018 to 67 percent in 2020. The same forecast projected the opposite trend for thematic channels. Their share of advertising revenues is forecasted to reach 33 percent as of 2020.

Breakdown of TV revenues from advertising in Italy from 2018 to 2020, by type of channel

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