Home appliances market: brand loyalty in Russia 2019, by gender and product

Male customers of home appliances and consumer electronics in Russia tended to be more brand conscious than women, as the study results revealed in 2019. Every second male participant unveiled to be brand loyal for computer and entertainment equipment.

Brand loyalty in the consumer electronics and home appliances market in Russia in 2019, by gender and product category*

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Source

Release date

2019

Region

Russia

Survey time period

2019

Number of respondents

1,600 respondents

Age group

18 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

* Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers

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