While deciding on consumer electronics and home appliances acquisition, nearly 40 percent of discount hunters in Russia took into consideration the online feedback from customers, while one quarter relied on personal experience in 2019. For those who did not hunt for promoted products, personal experience turned out to be more relevant. Only one person out of 10 was influenced by a sales consultant's advice in both categories.
Distribution of key factors influencing purchase decision in the consumer electronics and home appliances market in Russia in 2019*, by type of customer
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Deloitte. (October 16, 2019). Distribution of key factors influencing purchase decision in the consumer electronics and home appliances market in Russia in 2019*, by type of customer [Graph]. In Statista. Retrieved August 09, 2022, from https://www.statista.com/statistics/1060860/home-appliances-purchase-decision-influencers-russia-by-customer/
Deloitte. "Distribution of key factors influencing purchase decision in the consumer electronics and home appliances market in Russia in 2019*, by type of customer." Chart. October 16, 2019. Statista. Accessed August 09, 2022. https://www.statista.com/statistics/1060860/home-appliances-purchase-decision-influencers-russia-by-customer/
Deloitte. (2019). Distribution of key factors influencing purchase decision in the consumer electronics and home appliances market in Russia in 2019*, by type of customer. Statista. Statista Inc.. Accessed: August 09, 2022. https://www.statista.com/statistics/1060860/home-appliances-purchase-decision-influencers-russia-by-customer/
Deloitte. "Distribution of Key Factors Influencing Purchase Decision in The Consumer Electronics and Home Appliances Market in Russia in 2019*, by Type of Customer." Statista, Statista Inc., 16 Oct 2019, https://www.statista.com/statistics/1060860/home-appliances-purchase-decision-influencers-russia-by-customer/
Deloitte, Distribution of key factors influencing purchase decision in the consumer electronics and home appliances market in Russia in 2019*, by type of customer Statista, https://www.statista.com/statistics/1060860/home-appliances-purchase-decision-influencers-russia-by-customer/ (last visited August 09, 2022)