Russia: home appliances purchase decision influencers 2019, by customer type

While deciding on consumer electronics and home appliances acquisition, nearly 40 percent of discount hunters in Russia took into consideration the online feedback from customers, while one quarter relied on personal experience in 2019. For those who did not hunt for promoted products, personal experience turned out to be more relevant. Only one person out of 10 was influenced by a sales consultant's advice in both categories.

Distribution of key factors influencing purchase decision in the consumer electronics and home appliances market in Russia in 2019*, by type of customer

Discount hunter Not discount hunter
---
---
---
---
---
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

2019

Region

Russia

Survey time period

2019

Number of respondents

1,600 respondents

Age group

18 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

* The original survey question was stated as follows: "Please specify actions that influence your final purchase decision when you buy specific consumer electronics or home appliance equipment."
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Online shopping in Italy "

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.