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Russia: home appliances purchase decision influencers 2019, by customer type

While deciding on consumer electronics and home appliances acquisition, nearly 40 percent of discount hunters in Russia took into consideration the online feedback from customers, while one quarter relied on personal experience in 2019. For those who did not hunt for promoted products, personal experience turned out to be more relevant. Only one person out of 10 was influenced by a sales consultant's advice in both categories.

Distribution of key factors influencing purchase decision in the consumer electronics and home appliances market in Russia in 2019*, by type of customer

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Source

Release date

2019

Region

Russia

Survey time period

2019

Number of respondents

1,600 respondents

Age group

18 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

* The original survey question was stated as follows: "Please specify actions that influence your final purchase decision when you buy specific consumer electronics or home appliance equipment."
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers.

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