Reasons for choosing a podcast Great Britain 2019

According to the results of a 2019 survey in Great Britain, an engaging description is the most important factor when choosing a podcast. Almost as important is the quality of the audiogram/soundbite, and half of the respondents thought the podcast rating was important. Just over a quarter thought the podcast being connected to a brand they trust was not important.

What's important in choosing a podcast?

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Source

Release date

July 2019

Region

United Kingdom (Great Britain)

Survey time period

March 8-13, 2019

Number of respondents

3,126 respondents

Age group

16 years and older

Supplementary notes

Percentage points exceeding 100 percent are due to rounding and/or respondents ticking more than one answer.

Respondents were asked: "What's important in choosing a podcast?"

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Statistics on "Radio industry in the United Kingdom (UK)"

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