Reasons for choosing a podcast Great Britain 2019

Published by
Marie Charlotte Götting,
May 20, 2021
According to the results of a 2019 survey in Great Britain, an engaging description is the most important factor when choosing a podcast. Almost as important is the quality of the audiogram/soundbite, and half of the respondents thought the podcast rating was important. Just over a quarter thought the podcast being connected to a brand they trust was not important.

What's important in choosing a podcast?

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

July 2019

Region

United Kingdom (Great Britain)

Survey time period

March 8-13, 2019

Number of respondents

3,126 respondents

Age group

16 years and older

Supplementary notes

Percentage points exceeding 100 percent are due to rounding and/or respondents ticking more than one answer.

Respondents were asked: "What's important in choosing a podcast?"

Citation formats
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$149 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Podcasts in the United Kingdom (UK) "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Podcasts in the United Kingdom (UK)

Podcast industry overview

8

Listener behavior

7

Listener demographics

7

Digital audio advertising

5

Further related statistics

16

Further Content: You might find this interesting as well

Statistics

Topics

Podcasts in the UKPodcasting IndustryPodcast industry in FrancePodcast consumption in Italy
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Learn more about how Statista can support your business.
Menu