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Share of social platform purchase scenarios in Russia 2017-2018

The most common e-commerce purchase scenario in Russia via social platforms between July 2017 and June 2018 was a direct purchase on a group page, meaning that consumers planned to buy goods or services in advance. Moreover, three percent were conducted in a group for shared purchases. Announcements in news feeds led to 16 percent of total deals.

Share of e-commerce purchase scenarios on social platforms in Russia from July 2017 to June 2018*

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Release date

October 2019



Survey time period

July 2017 to June 2018

Method of interview

Telephone interviews and online survey

Supplementary notes

* Including social networks, messengers, and websites with announcements.

The survey combined an online survey of approximately 3,000 questionnaires, 50% river sampling and 50% panel, with 247 online questionnaires of professional e-commerce sellers and 45 detailed telephone interviews with professional sellers.
Figures might not sum up to 100 due to rounding.

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