The most common e-commerce purchase scenario in Russia via social platforms between July 2017 and June 2018 was a direct purchase on a group page, meaning that consumers planned to buy goods or services in advance. Moreover, three percent were conducted in a group for shared purchases. Announcements in news feeds led to 16 percent of total deals.
Share of e-commerce purchase scenarios on social platforms in Russia from July 2017 to June 2018
The survey combined an online survey of approximately 3,000 questionnaires, 50% river sampling and 50% panel, with 247 online questionnaires of professional e-commerce sellers and 45 detailed telephone interviews with professional sellers.
Figures might not sum up to 100 due to rounding.
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Sostav. (October 3, 2019). Share of e-commerce purchase scenarios on social platforms in Russia from July 2017 to June 2018 [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/1061671/social-platform-purchase-share-by-scenario-russia/
Sostav. "Share of e-commerce purchase scenarios on social platforms in Russia from July 2017 to June 2018." Chart. October 3, 2019. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/1061671/social-platform-purchase-share-by-scenario-russia/
Sostav. (2019). Share of e-commerce purchase scenarios on social platforms in Russia from July 2017 to June 2018. Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/1061671/social-platform-purchase-share-by-scenario-russia/
Sostav. "Share of E-commerce Purchase Scenarios on Social Platforms in Russia from July 2017 to June 2018." Statista, Statista Inc., 3 Oct 2019, https://www.statista.com/statistics/1061671/social-platform-purchase-share-by-scenario-russia/
Sostav, Share of e-commerce purchase scenarios on social platforms in Russia from July 2017 to June 2018 Statista, https://www.statista.com/statistics/1061671/social-platform-purchase-share-by-scenario-russia/ (last visited May 27, 2022)
