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Share of social platform purchase scenarios in Russia 2017-2018

Share of e-commerce purchase scenarios on social platforms in Russia from July 2017 to June 2018

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Sources

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Release date

October 2019

Region

Russia

Survey time period

July 2017 to June 2018

Method of interview

Telephone interviews and online survey

Supplementary notes

The survey combined an online survey of approximately 3,000 questionnaires, 50% river sampling and 50% panel, with 247 online questionnaires of professional e-commerce sellers and 45 detailed telephone interviews with professional sellers.
Figures might not sum up to 100 due to rounding.

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