In 2022, digital out-of-hone (DOOH) accounted for 63 percent of out-of-home advertising spending in the United Kingdom (UK), up from 32 percent seven years earlier. The source projected that the share would increase to 75 percent by 2027.
Share of digital in out-of-home (DOOH) advertising spending in the United Kingdom (UK) in 2015, 2022, and 2027
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IAB UK. (January 25, 2024). Share of digital in out-of-home (DOOH) advertising spending in the United Kingdom (UK) in 2015, 2022, and 2027 [Graph]. In Statista. Retrieved December 13, 2024, from https://www.statista.com/statistics/1061819/dooh-ad-spend-share-of-ooh-uk/
IAB UK. "Share of digital in out-of-home (DOOH) advertising spending in the United Kingdom (UK) in 2015, 2022, and 2027." Chart. January 25, 2024. Statista. Accessed December 13, 2024. https://www.statista.com/statistics/1061819/dooh-ad-spend-share-of-ooh-uk/
IAB UK. (2024). Share of digital in out-of-home (DOOH) advertising spending in the United Kingdom (UK) in 2015, 2022, and 2027. Statista. Statista Inc.. Accessed: December 13, 2024. https://www.statista.com/statistics/1061819/dooh-ad-spend-share-of-ooh-uk/
IAB UK. "Share of Digital in Out-of-home (Dooh) Advertising Spending in The United Kingdom (Uk) in 2015, 2022, and 2027." Statista, Statista Inc., 25 Jan 2024, https://www.statista.com/statistics/1061819/dooh-ad-spend-share-of-ooh-uk/
IAB UK, Share of digital in out-of-home (DOOH) advertising spending in the United Kingdom (UK) in 2015, 2022, and 2027 Statista, https://www.statista.com/statistics/1061819/dooh-ad-spend-share-of-ooh-uk/ (last visited December 13, 2024)
Share of digital in out-of-home (DOOH) advertising spending in the United Kingdom (UK) in 2015, 2022, and 2027 [Graph], IAB UK, January 25, 2024. [Online]. Available: https://www.statista.com/statistics/1061819/dooh-ad-spend-share-of-ooh-uk/