This statistic shows the share of digital out-of-home (DOOH) ad spending in the United Kingdom (UK) out-of-home (OOH) market from 2017 to 2019. During the period in consideration there was an increase in the market share of DOOH. As of 2019, DOOH ad spending will amount to 54 percent of the total UK OOH market.
Share of digital out-of-home (DOOH) ad spending in the out-of-home (OOH) market in the United Kingdom from 2017 to 2019
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Statistics on "Digital out-of-home advertising in the United Kingdom (UK)"
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eMarketer, & GroupM. (February 7, 2019). Share of digital out-of-home (DOOH) ad spending in the out-of-home (OOH) market in the United Kingdom from 2017 to 2019 [Graph]. In Statista. Retrieved February 27, 2020, from https://www.statista.com/statistics/1061819/dooh-ad-spend-share-of-ooh-uk/
eMarketer, und GroupM. "Share of digital out-of-home (DOOH) ad spending in the out-of-home (OOH) market in the United Kingdom from 2017 to 2019." Chart. February 7, 2019. Statista. Accessed February 27, 2020. https://www.statista.com/statistics/1061819/dooh-ad-spend-share-of-ooh-uk/
eMarketer, GroupM. (2019). Share of digital out-of-home (DOOH) ad spending in the out-of-home (OOH) market in the United Kingdom from 2017 to 2019. Statista. Statista Inc.. Accessed: February 27, 2020. https://www.statista.com/statistics/1061819/dooh-ad-spend-share-of-ooh-uk/
eMarketer, and GroupM. "Share of Digital Out-of-home (Dooh) Ad Spending in The Out-of-home (Ooh) Market in The United Kingdom from 2017 to 2019." Statista, Statista Inc., 7 Feb 2019, https://www.statista.com/statistics/1061819/dooh-ad-spend-share-of-ooh-uk/
eMarketer & GroupM, Share of digital out-of-home (DOOH) ad spending in the out-of-home (OOH) market in the United Kingdom from 2017 to 2019 Statista, https://www.statista.com/statistics/1061819/dooh-ad-spend-share-of-ooh-uk/ (last visited February 27, 2020)
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