This statistic presents the leading reasons for returning purchases made on Black Friday, based on a survey of consumers in the United Kingdom (UK) in 2018. Around 35 percent of the consumers surveyed said they ended up returning their purchases because items didn't fit. Another key reason was because people found cheaper prices elsewhere.
Leading consumer reasons for returning purchases made during Black Friday in the United Kingdom (UK) as of 2018**
* The source does not specify the exact date of survey, nor the age range of respondents. ** This question was phrased by the source as follows: "Have you ever returned a black Friday purchase? why?"
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Retail Assist. (November 12, 2018). Leading consumer reasons for returning purchases made during Black Friday in the United Kingdom (UK) as of 2018** [Graph]. In Statista. Retrieved April 04, 2020, from https://www.statista.com/statistics/1061889/reasons-for-black-friday-returns-united-kingdom-uk/
Retail Assist. "Leading consumer reasons for returning purchases made during Black Friday in the United Kingdom (UK) as of 2018**." Chart. November 12, 2018. Statista. Accessed April 04, 2020. https://www.statista.com/statistics/1061889/reasons-for-black-friday-returns-united-kingdom-uk/
Retail Assist. (2018). Leading consumer reasons for returning purchases made during Black Friday in the United Kingdom (UK) as of 2018**. Statista. Statista Inc.. Accessed: April 04, 2020. https://www.statista.com/statistics/1061889/reasons-for-black-friday-returns-united-kingdom-uk/
Retail Assist. "Leading Consumer Reasons for Returning Purchases Made during Black Friday in The United Kingdom (Uk) as of 2018**." Statista, Statista Inc., 12 Nov 2018, https://www.statista.com/statistics/1061889/reasons-for-black-friday-returns-united-kingdom-uk/
Retail Assist, Leading consumer reasons for returning purchases made during Black Friday in the United Kingdom (UK) as of 2018** Statista, https://www.statista.com/statistics/1061889/reasons-for-black-friday-returns-united-kingdom-uk/ (last visited April 04, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
