This statistic presents the leading reasons for returning purchases made on Black Friday, based on a survey of consumers in the United Kingdom (UK) in 2018. Around 35 percent of the consumers surveyed said they ended up returning their purchases because items didn't fit. Another key reason was because people found cheaper prices elsewhere.
Leading consumer reasons for returning purchases made during Black Friday in the United Kingdom (UK) as of 2018**
* The source does not specify the exact date of survey, nor the age range of respondents. ** This question was phrased by the source as follows: "Have you ever returned a black Friday purchase? why?"
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Retail Assist. (November 12, 2018). Leading consumer reasons for returning purchases made during Black Friday in the United Kingdom (UK) as of 2018** [Graph]. In Statista. Retrieved March 30, 2020, from https://www.statista.com/statistics/1061889/reasons-for-black-friday-returns-united-kingdom-uk/
Retail Assist. "Leading consumer reasons for returning purchases made during Black Friday in the United Kingdom (UK) as of 2018**." Chart. November 12, 2018. Statista. Accessed March 30, 2020. https://www.statista.com/statistics/1061889/reasons-for-black-friday-returns-united-kingdom-uk/
Retail Assist. (2018). Leading consumer reasons for returning purchases made during Black Friday in the United Kingdom (UK) as of 2018**. Statista. Statista Inc.. Accessed: March 30, 2020. https://www.statista.com/statistics/1061889/reasons-for-black-friday-returns-united-kingdom-uk/
Retail Assist. "Leading Consumer Reasons for Returning Purchases Made during Black Friday in The United Kingdom (Uk) as of 2018**." Statista, Statista Inc., 12 Nov 2018, https://www.statista.com/statistics/1061889/reasons-for-black-friday-returns-united-kingdom-uk/
Retail Assist, Leading consumer reasons for returning purchases made during Black Friday in the United Kingdom (UK) as of 2018** Statista, https://www.statista.com/statistics/1061889/reasons-for-black-friday-returns-united-kingdom-uk/ (last visited March 30, 2020)
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