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Reasons for returning Black Friday purchases among consumers UK 2018

This statistic presents the leading reasons for returning purchases made on Black Friday, based on a survey of consumers in the United Kingdom (UK) in 2018. Around 35 percent of the consumers surveyed said they ended up returning their purchases because items didn't fit. Another key reason was because people found cheaper prices elsewhere.

Leading consumer reasons for returning purchases made during Black Friday in the United Kingdom (UK) as of 2018**

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Release date

November 2018


United Kingdom

Survey time period


Number of respondents

200 respondents

Supplementary notes

* The source does not specify the exact date of survey, nor the age range of respondents.
** This question was phrased by the source as follows: "Have you ever returned a black Friday purchase? why?"

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