Daily usage time of traditional and digital media in China 2016-2021

The Chinese digital media consumers spent an average of three hours and 36 minutes per day in 2018, around 46 minutes more than on traditional media. The difference of average time spent between traditional and digital media was expected to increase to two hours by 2021.

Average daily time spent on traditional and digital media by adults in China from 2016 to 2021

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Source

Release date

May 2019

Region

China

Survey time period

2016 to April 2019

Age group

18 years and older

Supplementary notes

*Estimate.

According to the source, time spent per medium refers to the overall time spent with that medium, regardless of devices or multitasking. For example, one hour of multitasking on desktop/laptop while watching TV is counted as one hour for TV and one hour for desktop/laptop.

Traditional media includes TV, newspapers, magazines, and radio.

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Statistics on "Internet usage in China"

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