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Daily usage time of traditional and digital media in China 2016-2022

The Chinese digital media consumers spent an average of three hours and 51 minutes per day in 2019, around 67 minutes more than on traditional media. The difference of average time spent between traditional and digital media was expected to increase to nearly two hours by 2022.

Average daily time spent on traditional and digital media by adults in China from 2016 to 2019 with a forecast until 2022

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Sources

Release date

May 2020

Region

China

Survey time period

2016 to 2019

Age group

18 years and older

Special properties

excludes Hong Kong; includes digital (desktop/laptop and mobile nonvoice), print (magazines and newspapers), radio and TV

Supplementary notes

*Estimate.

According to the source, time spent per medium refers to the overall time spent with that medium, regardless of multitasking. For example, one hour of multitasking on desktop/laptop while watching TV is counted as one hour for TV and one hour for desktop/laptop.

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Statistics on "Internet usage in China"

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