• China: Milward Brown BrandZ China Top 100's brand value threshold 2019

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The threshold to enter Milward Brown's BrandZ China Top 100 ranking rose to 681 million U.S. dollars in 2019, indicating a tremendous growth of 119 percent since the previous year. In 2019, the total value of the brands listed in the BrandZ China Top 100 increased significantly, too.

Threshold of brand value to enter Milward Brown BrandZ China Top 100 from 2014 to 2019 (in million U.S. dollars)*

	Brand value in million U.S. dollars
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Source

Release date

May 2019

More information

Region

China

Survey time period

2014 to 2019

Supplementary notes

*The ranking combines rigorously analyzed market data from Bloomberg with extensive consumer insights from over 3.7 million consumers around the world, covering more than 166,000 different brands in over 50 markets – including opinions from nearly 290,000 Chinese consumers on over 1,100 brands in 75 categories.
There are four eligibility criteria for selecting the Chinese brands: 1) each brand was originally created by a mainland China enterprise; 2) each brand is owned by a publicly traded enterprise, or its financials are publicly published; 3) bank brands derive at least 20 percent of earnings from retail banking; 4) Chinese unicorn brands have their most recent valuation freely accessible.