Media ad spend vs. time spent in Canada 2019

Published by A. Guttmann, Sep 24, 2020
According to the source, Canadian consumers spent 15.2 percent of their time with radio in 2019. At the same time 10 percent of advertising expenditures was devoted to this medium, which presents an additional 5.2 percent profit opportunity.

Advertising spending vs. consumer time spent on media in Canada in 2019, by medium

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Source

Release date

July 2019

Region

Canada

Survey time period

April 2019

Age group

18 years and older

Special properties

figures are estimates

Supplementary notes

Time spent with each medium includes all time spent with that medium, regardless of multitasking; ad spending share excludes out-of-home; TV, radio and print media exclude digital.

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