According to the source, Canadian consumers spent 15.2 percent of their time with radio in 2019. At the same time 10 percent of advertising expenditures was devoted to this medium, which presents an additional 5.2 percent profit opportunity.
Advertising spending vs. consumer time spent on media in Canada in 2019, by medium
Time spent with each medium includes all time spent with that medium, regardless of multitasking; ad spending share excludes out-of-home; TV, radio and print media exclude digital.
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eMarketer. (July 2, 2019). Advertising spending vs. consumer time spent on media in Canada in 2019, by medium [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/1062237/time-spent-with-media-vs-ad-spending-canada/
eMarketer. "Advertising spending vs. consumer time spent on media in Canada in 2019, by medium." Chart. July 2, 2019. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/1062237/time-spent-with-media-vs-ad-spending-canada/
eMarketer. (2019). Advertising spending vs. consumer time spent on media in Canada in 2019, by medium. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/1062237/time-spent-with-media-vs-ad-spending-canada/
eMarketer. "Advertising Spending Vs. Consumer Time Spent on Media in Canada in 2019, by Medium." Statista, Statista Inc., 2 Jul 2019, https://www.statista.com/statistics/1062237/time-spent-with-media-vs-ad-spending-canada/
eMarketer, Advertising spending vs. consumer time spent on media in Canada in 2019, by medium Statista, https://www.statista.com/statistics/1062237/time-spent-with-media-vs-ad-spending-canada/ (last visited June 25, 2022)
