Why U.S. consumers buy meat and dairy alternatives 2018

According to a survey carried out in the United States in 2018, some 37 percent of respondents stated that they buy meat and/or dairy alternatives to provide variety within their diet. Novelty was cited by 19 percent of respondents as a drive to purchase such products.

Reasons for buying meat and dairy alternatives in the United States in 2018

Share of respondents
Diet variety37%
Novelty19%
Sustainability18%
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Sources

Release date

September 2019

Region

United States

Survey time period

2018

Supplementary notes

The source did not provide a survey date or the number of respondents.

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Statistics on "Meat substitutes market in the U.S."

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