Ipsos on global attitudes toward beauty, more than half of the South Korea respondents stated that their friends and sisters were the most influential factor on their personal beauty routines. Around 42 percent of respondents also stated that their mothers were influential to their own personal beauty routine.
According to a survey conducted in 2019 by Most influential people or sources on respondents' personal beauty routines in South Korea in 2019
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Ipsos. (August 27, 2019). Most influential people or sources on respondents' personal beauty routines in South Korea in 2019 [Graph]. In Statista. Retrieved March 06, 2021, from https://www.statista.com/statistics/1063276/south-korea-influences-on-personal-beauty-routine/
Ipsos. "Most influential people or sources on respondents' personal beauty routines in South Korea in 2019." Chart. August 27, 2019. Statista. Accessed March 06, 2021. https://www.statista.com/statistics/1063276/south-korea-influences-on-personal-beauty-routine/
Ipsos. (2019). Most influential people or sources on respondents' personal beauty routines in South Korea in 2019. Statista. Statista Inc.. Accessed: March 06, 2021. https://www.statista.com/statistics/1063276/south-korea-influences-on-personal-beauty-routine/
Ipsos. "Most Influential People or Sources on Respondents' Personal Beauty Routines in South Korea in 2019." Statista, Statista Inc., 27 Aug 2019, https://www.statista.com/statistics/1063276/south-korea-influences-on-personal-beauty-routine/
Ipsos, Most influential people or sources on respondents' personal beauty routines in South Korea in 2019 Statista, https://www.statista.com/statistics/1063276/south-korea-influences-on-personal-beauty-routine/ (last visited March 06, 2021)