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Share of home buyers who researched their agent in the U.S. 2018, by generation

In 2018, 81.2 percent of Millennial home buyers in the United States researched their agent before working with them, whereas only 68.7 percent of Baby Boomer home buyers did the same. These home buyers engaged in at least one of the following behaviors: read online reviews, visited their website, looked up their past sales history, asked friends or family members about their experience with the agent, figured out their market knowledge, or interviewed them.

Share of home buyers who researched their agent before engaging with them in the United States in 2018, by generation

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Release date

March 2019


United States

Survey time period


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Statistics on "Millennial homeownership in the United States"

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