Main features that make men beautiful in Japan 2019

According to a survey conducted by Ipsos on male beauty in May 2019, 54 percent of Japanese respondents stated that confidence was among the most important attributes in making a man appear beautiful. In contrast to the main attributes of female beauty, Japanese respondents ranked makeup and cosmetics as the least important attribute adding to a man's beauty.

Most important attributes that make men appear beautiful according to people in Japan as of May 2019

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Source

Release date

August 2019

Region

Japan

Survey time period

April 19 to May 3, 2019

Number of respondents

1,000+

Age group

18-74 years

Method of interview

Online survey

Supplementary notes

Original question: "How important are each of these attributes in making a man beautiful?"
Survey respondents were asked to grade each attribute on a scale from 0 to 10, with 10 being the most important attribute. The figures reflect only the results which were on a scale from 8 to 10.

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