Factors influencing personal beauty routine in Japan 2019

According to a survey conducted by Ipsos on beauty in May 2019, 35 percent of Japanese respondents stated that their friends influenced their personal beauty routine the most. Among the 27 countries in the survey, Japan showed the lowest share of respondents, whose personal beauty routine was influenced by online media sources, such as video or photo sharing websites.

Most influential people or sources on personal beauty routine in Japan as of May 2019*

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Release date

August 2019



Survey time period

April 19 to May 3, 2019

Number of respondents


Age group

18-74 years

Method of interview

Online survey

Supplementary notes

*Out of over 1,000 respondents from Japan, only the share of female respondents who answered 'very influential' and 'somewhat influential' were reflected in the figures.
Original question: "Thinking now about your own personal beauty routine, how influential has each of the following been to you?"

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