During a 2019 survey, around 30 percent of responding parents of children aged three to 13 from Brazil stated that advertising was the reason why their child picked a specific brand or product. Second most important reason given was cartoons or celebrities presented on the packaging.
Reasons why children selected a particular product or brand in Brazil in 2019
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Asociación Nacional de Avisadores (Chile). (August 15, 2019). Reasons why children selected a particular product or brand in Brazil in 2019 [Graph]. In Statista. Retrieved July 07, 2022, from https://www.statista.com/statistics/1064487/reason-brand-product-selection-children-brazil/
Asociación Nacional de Avisadores (Chile). "Reasons why children selected a particular product or brand in Brazil in 2019." Chart. August 15, 2019. Statista. Accessed July 07, 2022. https://www.statista.com/statistics/1064487/reason-brand-product-selection-children-brazil/
Asociación Nacional de Avisadores (Chile). (2019). Reasons why children selected a particular product or brand in Brazil in 2019. Statista. Statista Inc.. Accessed: July 07, 2022. https://www.statista.com/statistics/1064487/reason-brand-product-selection-children-brazil/
Asociación Nacional de Avisadores (Chile). "Reasons Why Children Selected a Particular Product or Brand in Brazil in 2019." Statista, Statista Inc., 15 Aug 2019, https://www.statista.com/statistics/1064487/reason-brand-product-selection-children-brazil/
Asociación Nacional de Avisadores (Chile), Reasons why children selected a particular product or brand in Brazil in 2019 Statista, https://www.statista.com/statistics/1064487/reason-brand-product-selection-children-brazil/ (last visited July 07, 2022)