20.35 million respondents consumed Haribo in 2020, an increase compared to 18.95 million consumers in 2019. The statistic presents the consumer numbers for the most popular brands of sweets in Germany from 2017 to 2020.
Number of people consuming the leading brands of sweets in Germany from 2017 to 2020
(in millions)
Base: German-speaking population aged 14 years and older.
Information on total sample:
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
The figures refer to the following studies: 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021
You can find more information on the methodology of the study here.
When the survey was conducted the question that was asked was: 'Which of the following brands of sweets did you personally consume during the past 4 weeks?'
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VuMA. (November 18, 2020). Number of people consuming the leading brands of sweets in Germany from 2017 to 2020 (in millions) [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/1064879/sweets-brands-consumer-numbers-germany/?__sso_cookie_checker=failed
VuMA. "Number of people consuming the leading brands of sweets in Germany from 2017 to 2020 (in millions)." Chart. November 18, 2020. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/1064879/sweets-brands-consumer-numbers-germany/?__sso_cookie_checker=failed
VuMA. (2020). Number of people consuming the leading brands of sweets in Germany from 2017 to 2020 (in millions). Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/1064879/sweets-brands-consumer-numbers-germany/?__sso_cookie_checker=failed
VuMA. "Number of People Consuming The Leading Brands of Sweets in Germany from 2017 to 2020 (in Millions)." Statista, Statista Inc., 18 Nov 2020, https://www.statista.com/statistics/1064879/sweets-brands-consumer-numbers-germany/?__sso_cookie_checker=failed
VuMA, Number of people consuming the leading brands of sweets in Germany from 2017 to 2020 (in millions) Statista, https://www.statista.com/statistics/1064879/sweets-brands-consumer-numbers-germany/?__sso_cookie_checker=failed (last visited January 18, 2025)
Number of people consuming the leading brands of sweets in Germany from 2017 to 2020 (in millions) [Graph], VuMA, November 18, 2020. [Online]. Available: https://www.statista.com/statistics/1064879/sweets-brands-consumer-numbers-germany/?__sso_cookie_checker=failed
