Holiday shopping timeline in Germany 2019

In Germany, shoppers started their holiday shopping mostly in the first half of December and the second half of November, the results of a consumer survey revealed. According to a 2019 study, while 19 percent of German shoppers begin their holiday shopping journey between December 1-15, another 18 percent shopped in the last two weeks of November, which coincides with Black Friday and Cyber Monday shopping events.

When shoppers typically begin holiday shopping in Germany as of 2019, by time of year

Share of respondents
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Release date

October 2019



Survey time period

December 2018 to January 2019

Number of respondents

4,500 Respondents

Supplementary notes

* The source indicated that Germany represented 22% of over 4,500 shoppers surveyed for this study.

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