Acceptance of multiple advertising in longer free online videos Singapore 2019

Published by
Joschka Müller,
Mar 23, 2022
According to a 2019 survey on online video content, around 43 percent of Singaporean respondents stated that they were not accepting of multiple advertising in longer online videos, even when the content was free. Globally, this acceptance rate was at 28.6 percent.

Acceptance of multiple advertising in longer online videos if the content is free in Singapore in 2019

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Release date

October 2019

Region

Singapore

Survey time period

August 1 to 12, 2019

Number of respondents

500 respondents

Age group

18 years and older

Special properties

consumers who watch one hour or more of online video content each week

Supplementary notes

Original question: "I’m okay with multiple advertisements during a longer video if the content is free."

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