Online shopping influence in Mexico by type 2019

According to the study, 64 percent of internet users surveyed stated that search engines were the main information channel when it comes to information before buying a product or service online. The second most popular source of information was the use of multi-category websites such as MercadoLibre or Linio, with 54 percent of respondents saying to consult them prior to a purchase.

Preferred information channels consulted by internet users before buying online in Mexico in 2019

Characteristic	Share of respondents
Search engines	64%
Multi-category sites*	54%
Brand website / App store	48%
Social networks	44%
Recommendations from friends & family	43%
Sites specialized in the topic	38%

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Release date

January 2020

More information

Region

Mexico

Survey time period

2019

Number of respondents

813 respondents

Age group

18-55 years

Special properties

Among internet users that purchased something either in a physical store or on the Internet in the last 12 months

Method of interview

Online panel

Supplementary notes

* Refers to sites such as Amazon, Mercado Libre, Linio, etc.
The question was phrased by the source as follows: "¿Cuáles son las fuentes de información que consultas normalmente cuando decides comprar algún producto y/o servicio en general?"

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