Brazil: coffee companies brand penetration rate 2018

Roasted and ground coffee companies with the highest brand penetration rate in Brazil in 2018

Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

October 2019

Region

Brazil

Survey time period

2018

Supplementary notes

Penetration rate is defined as the percentage of households who have purchased a brand corresponding to the company during the previous year. Each company is classified by the sum of all brands in their portfolio under the surveyed category.
Each percentage point represents 560 thousand Brazilian households.
Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, when only cities with more than 200 thousand inhabitants were surveyed).

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Food shopping behavior in Brazil "

Other statistics that may interest you Food shopping behavior in Brazil

Overview

5

Store selection

4

Food shopping behavior

8

Online grocery shopping

6

Food inflation

7

Expenditure

6

Sustainability

5

Further related statistics

18
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.