Colombia: share of e-commerce site visits 2018, by age
Based on the observation of e-commerce sites in Colombia, it was found that most visits made to these websites during 2018 were made by users aged 16 to 24. While Gen Z users were responsible in Colombia for more than 35 percent of e-commerce site visits, Millennials (between 25 and 34 years old) were the second age group to conduct the largest share of visits.
