During a survey carried out among advertising professionals in Europe in early 2023, 43 percent of respondents were of the opinion that publishers and/or media owners were most responisble for ensuring brand safety. On the other hand, 16 percent put the responsibility with ad tech vendors.
Entity responsible for brand safety according to advertising professionals in Europe as of February 2023
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IAB Europe. (March 15, 2023). Entity responsible for brand safety according to advertising professionals in Europe as of February 2023 [Graph]. In Statista. Retrieved January 17, 2025, from https://www.statista.com/statistics/1066515/entity-responsible-brand-safety-europe/?__sso_cookie_checker=failed
IAB Europe. "Entity responsible for brand safety according to advertising professionals in Europe as of February 2023." Chart. March 15, 2023. Statista. Accessed January 17, 2025. https://www.statista.com/statistics/1066515/entity-responsible-brand-safety-europe/?__sso_cookie_checker=failed
IAB Europe. (2023). Entity responsible for brand safety according to advertising professionals in Europe as of February 2023. Statista. Statista Inc.. Accessed: January 17, 2025. https://www.statista.com/statistics/1066515/entity-responsible-brand-safety-europe/?__sso_cookie_checker=failed
IAB Europe. "Entity Responsible for Brand Safety According to Advertising Professionals in Europe as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1066515/entity-responsible-brand-safety-europe/?__sso_cookie_checker=failed
IAB Europe, Entity responsible for brand safety according to advertising professionals in Europe as of February 2023 Statista, https://www.statista.com/statistics/1066515/entity-responsible-brand-safety-europe/?__sso_cookie_checker=failed (last visited January 17, 2025)
Entity responsible for brand safety according to advertising professionals in Europe as of February 2023 [Graph], IAB Europe, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1066515/entity-responsible-brand-safety-europe/?__sso_cookie_checker=failed
