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Actions needed to boost attendance at cultural events during Olympics Japan 2020

According to a survey conducted in February 2020, around 48 percent of respondents in Japan believed that it would attract more Japanese and international visitors if the cultural event is held at easy to access locations. As a direct impact of COVID-19, the Japanese government announced the postponement of the Tokyo 2020 Summer Olympic and Paralympic Games from July 2020 to July 2021, retaining the name as Tokyo 2020.

Incentives needed to increase attendance at cultural events during the Tokyo 2020 Olympic Games in Japan as of February 2020

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Release date

March 2020



Survey time period

February 3 to 10, 2020

Number of respondents

3,000 respondents

Age group

18 years and older

Special properties

multiple answers possible

Method of interview

Online survey

Supplementary notes

Original question: "In 2020, the Olympic and Paralympic Games will take place in Tokyo and many cultural events will be held across Japan. What is needed in order to win a lot of Japanese and international participants for those events?"

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